Getting to peak flavor
has never been faster. Or easier.

Our PUREOXYGEN process opens up your wine, right in the bottle. Just insert the Velv Wine Oxygenator into the bottle and turn it on. In a few minutes, your wine will be fully awakened and ready to enjoy.

We recommend pouring out one small sip before preparing your wine, so you can appreciate the effect the PUREOXYGEN process has on aroma, mouthfeel and, ultimately, the full flavor experience.


Peak taste and aroma, together for the first time.

Decanting or aeration can’t do this.

As a wine is exposed to air over time, aroma and flavor will peak and then begin to diminish. The problem? With decanting, aeration or simply letting the wine breathe, these attributes always peak at different rates and then decline, so you never get to experience optimal flavor—peak aroma and mouthfeel at the same time.

Until now. Our PUREOXYGEN process creates what we call the “Velv Effect,” which brings optimal aroma and mouthfeel together to reveal a wine’s peak flavor. And only the Velv Wine Oxygenator can achieve it. It’s safe to say you’ve never experienced wine like this.

“For young, tight wines [the Velv Wine Oxygenator] releases aromatics, for tannic wines it can smooth those harsh edges…and it dramatically cuts down on the time to have a wine decanted.”

– Jennifer Simonetti-Bryan, Master of Wine

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